6. Team
One of the biggest challenges artists face—especially those with money—is finding the right people to trust.
Too many independent artists get taken advantage of by labels, managers, marketers, and industry “gatekeepers” who promise big results but deliver little in return.
For an entrepreneur like yourself, this isn’t new. Bad business deals happen in every industry. The key isn’t avoiding partnerships altogether—it’s about knowing how to structure the right team, with the right people, on the right terms.
The 3 Types of People You Need on Your Team
Every successful artist needs a team of people who actually add value—not just those who collect a check.
✅ 1. Marketing & Growth Experts (Not Just “Playlist Pluggers”)
These people should understand digital marketing, social media strategy, and audience growth
They should be able to explain their strategy and show measurable results
Avoid anyone who promises viral success overnight—real growth is built systematically
✅ 2. Business & Financial Advisers (To Protect Your Money)
This could be an entertainment lawyer, accountant, or consultant
Their job is to help structure contracts, licensing, and revenue streams so you’re not losing money
Every major deal should be reviewed by someone who understands the business side of music
✅ 3. Creative & Production Team (The People Who Make the Music Stand Out)
Producers, engineers, videographers, graphic designers—anyone who helps bring your vision to life
Instead of just paying for services, build relationships with the right creatives who invest in your success
Red Flags: Signs Someone is Wasting Your Money
Not everyone in the industry is looking out for your best interests. Here’s how to spot people who will take advantage of you:
🚨 They demand money upfront but can’t explain exactly what they’ll do for you
🚨 They pressure you into signing contracts quickly, without letting you review the details
🚨 They overpromise (“This will make you go viral!”) but don’t show a proven process
🚨 They don’t have clear reporting or transparency on results
A real business-minded team will be able to explain their value, provide proof of past success, and structure deals in a way that benefits you in the long run.
The Difference Between a Transactional Team & a Long-Term Team
A transactional team just collects a check and moves on.
A long-term team is invested in your success because when you win, they win.
How to tell the difference?
A transactional team will focus on what they can charge you today
A long-term team will focus on how they can help you scale over time
If someone isn’t willing to explain the long-term vision for your success, they shouldn’t be on your team.
How I Approach Artist Growth & Business Strategy
I’ve worked with artists who’ve spent tens of thousands on label services and marketing—only to see little to no real impact. My goal is different:
✅ Strategic marketing that builds real engagement, not just numbers
✅ Full transparency on what’s working, what’s not, and how to adjust
✅ Long-term, scalable growth instead of short-term gimmicks
This isn’t about selling a service—it’s about structuring a smarter system that puts artists in control of their music, marketing, and revenue.
In the final section, we’ll break down how to take the next steps toward building a career that’s profitable, scalable, and 100% independent.